Risk Signal #01

Most small business failures are not operational failures.

They are structural mistakes made before signing.

Risk Signal #02

When projected revenue replaces historical cash flow,
structural exposure increases.

Risk Signal #03

If a business opportunity is publicly advertised,
the probability of it being a great opportunity is already reduced.

Risk Signal #04

The most dangerous investment risk is not what you see.
It is the structure you assume.

Risk Signal #05

Main Street analysis is not inferior to Wall Street analysis.
It is the foundation of it.

Risk Signal #06

Most failures in business, power, or life are structural failures.

Risk Signal #07

Every stock is ultimately a Main Street business.
Only the trading venue is different.